Tourism & digital platformIn progress

Joy Djerba

Connecting tourists with local activities in Djerba.

Djerba, Tunisia

Tourism
Partnerships
QR code
Digital strategy

Abstract illustration of a map with connected landmarks, the Joy Djerba motif

Context

Joy Djerba is a digital platform concept designed to connect tourists visiting Djerba with local activities and experiences — beyond the usual hotel and travel-agency offering.

What I did

Developed the project’s digital marketing and commercial strategy.
Studied customer needs and the local tourism market, through field research with tourists and tourism professionals.
Built partnerships with tourism providers, hotels and agencies.
Produced social media content, promotional videos and digital advertising.
Explored online booking, QR-code solutions and commission-based business models.

Approach

The project started from the ground up: understanding what tourists actually look for in Djerba, and what local providers can offer, before building the digital layer (booking, content, acquisition) on top of that understanding.

Results

Complete field research with tourists and industry professionals.
Initial partnerships identified with local hotels and agencies.
A content and booking strategy (QR code, commission) ready to be tested.