E-commerce & digital marketingCompleted

Natura Déco

The digital positioning of a handmade home-decoration brand.

E-commerce project

Branding
Content
Social media
E-commerce

Abstract illustration of stylised leaves, the Natura Déco motif

Context

Natura Déco is a handmade home-decoration brand looking for its digital positioning, in a market where product presentation and brand story matter as much as the product itself.

What I did

Worked on the brand’s digital positioning.
Developed content ideas for Instagram, Facebook and TikTok.
Worked on product presentation, branding and customer targeting.
Explored short-form video content and social media growth strategies.

Approach

A handmade brand sells through story as much as object: the work focused on a consistent visual identity and tone across every channel, without losing the product’s handmade character.

Results

A defined content line for all three channels (Instagram, Facebook, TikTok).
Refined customer targeting and a product presentation rethought for digital.